Coolest Wine Label 2014
Winemaker Kit Singh and director of marketing Riinu Rammal traveled a long road to their Woodinville winery, Lauren Ashton Cellars, named after their two children, Ashley Lauren and Ashton Troy. Singh studied chemistry at the UW, then became a successful dentist, but always had a passion for wine, which eventually lead him to study winemaking at UC–Davis, work at DeLille Cellars and teach at the Northwest Wine Academy. Rammal’s native Estonia inspired these captivating labels, delightfully teasing us with a fraction of a bird’s-eye-view of rooftops of some of the country’s beautiful traditional castles, churches and windmills, expressing simple elegance and architectural power. The same words might describe Singh’s wines as well. Drawn from excellent vineyards, such as Dineen, Ambassador, Den Hoed and others throughout the Columbia Valley, his wines show the subtleties of the winemaking process, rather than just the pure power of the fruit. What’s more, these labels express the story of the couple, who joins many other Washington winemakers in celebrating their cultural heritage through wine, and demonstrate the increasing acceptance of Washington wine on the global stage.